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What You'll Learn

In the M. S. in Marketing Analytics program, students embark on a journey to uncover the power of data. They learn to identify valuable data sources, harness cutting-edge tools for data analysis, and gain proficiency in marketing software programs. The ability to present and visualize data findings effectively is a cornerstone of our curriculum.

Curriculum

Required Foundation Courses (The following 4 courses (12 units) are required for the program)
MKTG 607 Marketing Management
MKTG 610 Marketing Research
MKTG 612 Marketing Analytics
MKTG 628 Digital Marketing

Elective Courses (Students select any 5 courses (15 units), from the following)
MKTG 634 Social and Digital Media Analytics
MKTG 620 Product and Brand Management
MKTG 632 New Venture Marketing
MKTG 636 Marketing Data Visualization
MKTG 638 Database Marketing
MKTG 637 Mobile Marketing and AI
MKTG 697 Seminar in Selected Marketing Topics

Capstone Requirement (The following capstone course is required to complete the program).
MKTG 693 Marketing Analytics Capstone Project

Total number of units required for degree is 30 units.