Career Development

Ignite Your Career Journey

Carving out a successful career path requires more than just academic knowledge. It demands practical experience, industry insights, and the right connections. We understand the importance of holistic career development, and that's why we proudly introduce two programs to guide your marketing journey:

Marketing Internship Pipeline Program: This program is your gateway to a world of career possibilities. With a series of workshops and access to paid marketing internships, we ensure you gain hands-on experience that sets you apart in the competitive job market.

Marketing Connect Speaker Series: It's not just about what you know but who you know. Our speaker series offers the opportunity to hear from industry leaders and experts, providing you with invaluable insights and the chance to build connections that can be a catalyst for your career.

These programs are designed to nurture your growth and empower you to reach your full potentials.  

 

Career Outlook

The “data explosion” in the business world has increased the need for analysts of all kinds and in all types of industries. Consulting, research, data modeling, consumer insights, marketing, communications — these are all possible fields for someone with skill and experience in marketing analytics. 

Salary Guide (Source: Robert Half)


Position Title 25th Percentile 50th Percentile 75th Percentile
Marketing Analytics Manager $128,588 $144,113 $174,150
Marketing Analytics Specialist $82,688 $104,963 $133,313
Marketing Researcher $76,950 $92,138 $117,788
Digital Strategist $111,713 $133,313 $158,963
Digital Marketing Manager $106,313 $132,975 $151,875
Digital Marketing Specialist $75,263 $90,113 $106,988
Digital Project Manager $97,538 $124,538 $147,150
Web/Mobile Analytics Specialist $96,188 $115,088 $146,138
Email Marketing Manager $90,450 $110,363 $136,350
Email Marketing Specialist $68,850 $83,700 $98,550